Environment Scanning for Films: 3 Key Factors to Consider

As a filmmaker, you know that sinking feeling when all your hard work falls flat upon release. Despite the multitude of factors that can affect a film's success or failure, one element is often overlooked: environment scanning. This process involves gathering and analysing data on external factors impacting a film's success. Conducting a thorough environment scan can help you make informed decisions about your project, increasing your chances of success. Here is a closer look at some vital considerations in environment scanning for films and a few tips and strategies for conducting a successful environment scan.